A arma secreta para Conversões publicitárias
A arma secreta para Conversões publicitárias
Blog Article
In between the advertiser and the publisher is the ad exchange. You can think of the ad exchange like a market with vendors and buyers.
A user visits a publisher's sitio. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.
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Impressions: Impressions refers to the number of times an ad is seen or scrolled past. In the real-time bidding process, advertisers don’t pay for one individual impression, but rather the cost per thousand impressions (CPM).
Advertisers Bid via DSP: Interested advertisers, through their DSPs, place real-time bids on the ad impression based on how valuable they believe it is to their advertising goals.
Due to the nature of RTB, there is a risk your ad may appear on a sitio with content you wouldn't want your brand associated with.
DSPs are directed at advertisers. The technology that powers an ad exchange can also read more provide the foundation for a DSP, allowing for synergy between advertising campaigns.[3]
Real-time bidding allows advertisers to bid on individual impressions. As supplemental information is provided for each offered impression, its perceived value for advertiser can be more precisely calculated, leading to more cost-effective marketing campaigns.
Publisher: The publisher is the website or online property that wants to sell ad spaces, often referred to as “ad inventory.”
A typical transaction begins with a user visiting a website. This triggers a bid request that can include various pieces of data such as the user's demographic information, browsing history, location, and the page being loaded. The request goes from the publisher to an ad exchange, which submits it and the accompanying data to multiple advertisers who automatically submit bids in real time to place their ads.
Monitore constantemente este desempenho por AS SUAS campanhas e faça ajustes conforme necessário. Uma ótima dica é fazer testes A/B de modo a identificar o que resulta melhor e otimizar usando base nos dados.
Next, the demand-side platform assigns a value to the user and places a bid on the ad space based on that information.
Real-time bidding processes happen almost any time we visit a webpage or a mobile app with the ads that we see being decided in less than cem milliseconds.
CPM is what you pay for one thousand people to see your ad. Like an auction, the highest bid from relevant ads will typically win the ad placement.